How are you leveraging partners to effectively position and sell your solution to the end-user?


  • Effective sales methodology and frameworks for channel partners.
  • Communicating value from the partner’s perspective.
  • How to effectively enable the channel to have the correct conversations with their clients.
  • Developing the channel to deploy best practices when engaging with their clients.


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When and where?

Wed 14 Sep, 2022, 14:00 BST (45 minutes).

Please note: Date is subject to change.

Can’t make it? Register anyway, and you will be sent a copy of the recording.


Selling through the channel has always been an important strategy for many organisations. Partners provide access to potential clients and can ultimately be an extension of the sales function. However, they are rarely given the same focus when considering a sales approach, compared to direct clients. The challenge with the channel sales team is how to enable and leverage the partner to effectively position and sell your solution to the end-user.


Related resources

Channel Selling blog Are channel-driven sales the best way to grow your business?


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