Research shows Technology firms reach an inflection point where the market driven / technology growth has to be replaced by sales excellence.

In this exclusive webinar, a round table of industry leaders will be discussing how they’ve managed to stay at the forefront of market trends and the pitfalls to avoid.


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This webinar will look at how the sales function can develop the understanding, confidence, and capability to qualify and quantify beyond the technology requirements, in order to understand the business outcomes and drivers that tech clients are seeking.


Topics of discussion:

  • How to improve the acquisition of new accounts and win rates.
  • Approaches to existing customers to increase customer experience and address / unlock the opportunities in the base.
  • Maintaining (reducing churn) and improving recurring revenue e.g. from Cloud, SaaS, and IaaS.
  • How sales teams have the capability to focus on their customer’s business outcomes.
  • Addressing the challenges of behavioural change in the context of sales transformation.
  • Improve the customer experience to provide competitive differentiation.


When and where?

Wed 12 May, 2022, 14:00 BST (45 mins).

Please note: Date is subject to change.

Can’t make it? Register anyway, and you will be sent a copy of the recording.


As buyers have become more sophisticated there is an increasing need for salespeople to differentiate not just by what they offer but also in the way that they offer it. Through deploying a consultative sales methodology, you will be able to engage with clients to sell value, provide insight and be prepared to challenge / shape a buyers vision across all levels of a decision making unit and learn the critical skills for the modern consultative salesperson.



   Alan Morton Managing Director

   Josef Dvorak Principal Consultant & CZ Country Manager

   Bill Bauer Head of Product Development

   Jonathan Adams Managing Consultant

   Jason Walkingshaw Principal Consultant


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Improve your sales now