There are thousands of tactics and techniques that might help you win that sale. But which are best?

Researchers who study persuasion have shown how the most effective approaches are those that appeal to one of just three fundamental human motivations.


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When and where?

Wed 20 Apr, 2022, 14:00 BST (45 minutes).

Please note: Date is subject to change.

Can’t make it? Register anyway, and you will be sent a copy of the recording.


In this exclusive webinar, SBR will be joined by the International Bestselling Author and Persuasion Researcher, Steve Martin, who will:

  • Share what these 3 Motivations are and the fascinating science that underpins them.
  • Show how you can use them to create more compelling propositions and increase your sales.
  • Offer some costless and immediately implementable ways to build your networks, get more referrals and win extra business.



   Steve Martin CEO of Influence at Work

Steve is co-author of the New York Times, Wall Street Journal and Business Week International bestselling book Yes! 50 Secrets from the Science of Persuasion which has sold over 1,000,000 copies and been translated into 27 languages.

   Jonathan Adams Managing Consultant of SBR Consulting

Jonny has spent many years adopting SBR best practice in many roles, each organisation has seen a notable increase in sales output.


Related resources

Blog: 3 secrets of persuasion science that will instantly boost sales performance


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