There are thousands of tactics and techniques that might help you win that sale. But which are best? Researchers who study persuasion have shown how the most effective approaches are those that appeal to one of just three fundamental human motivations.

In this exclusive webinar, SBR Managing Director Stuart Lotherington will be joined by the International Bestselling Author and Persuasion Researcher Steve Martin who will:

  • Share what these 3 Motivations are and the fascinating science that underpins them.
  • Show how you can use them to create more compelling propositions and increase your sales.
  • Offer some costless and immediately implementable ways to build your networks, get more referrals and win extra business.


With Special Guest: Steve Martin (Influence At Work)

Steve Martin is a Royal Society nominated author in the field of influence and persuasion science and co-author of several international best-selling books including Messengers and ‘Yes! 60 Secrets from the Science of Persuasion’ a New York Times, Wall Street Journal and Business Week bestseller. He is CEO of INFLUENCE AT WORK , the company behind the world’s best-selling books on persuasion that have sold over 6.5 million copies and whose famous YouTube video has over 12 million views. Steve’s work applying influence and persuasion science to business and public policy has been featured in the National and International press including the New York Times, BBC TV & Radio, The Times, Washington Post, Financial Times and Time magazine. His popular columns are read by 2 million people every month and he is a Faculty Director at Columbia University’s Graduate School of Business. He also guest lectures on Exec. Ed programmes at the London School of Economics and Harvard and Chairs the Global Association of Applied Behavioural Scientists.


Steve is joined by Managing Director, Stuart Lotherington


Improve your sales now