Do you get a good return on your investment on your sales training? As an HR or training professional within an organisation, how do you ensure that the sales training you buy is truly effective? Lars Tewes explains.
“Ensuring the sales training you buy is truly effective involves a value judgement: who decides ‘what is effective?’ A piece of training will be judged effective – or otherwise – by the delegate; the managing director/ chief executive/ HR director and also, importantly, the finance director who will probably sign off the investment and certainly put its efficacy into financial terms.”
