This is Q&A special webinar, Part 1 of 2: An audience with a marketing expert and a sales expert.
You will learn:
– The difference between Sales and Marketing so that it can easily be explained to others (marketing does not generate leads and sales close them!)
– The skillsets of a good marketer and an effective salesperson today.
– The trends that are resulting in the changing roles of both marketing and sales and why coordination between the two is becoming imperative.
– Strategies to get sales and marketing to work effectively together.
Our special guest: Grant LeBoff (Speaker, Mentor & Strategist)
His fourth book, ‘Digital Selling’, debuted at #1 on the Amazon charts prior to being published in September 2016. This follows the success of Leboff’s previous titles.
‘Stickier Marketing’ (2014) went straight to #1 in the Amazon Sales & Marketing Chart, and was in the top 10 overall Business Chart, on publication. ‘Sales Therapy’ (2007) and ‘Sticky Marketing’ (2011) were both in Amazon’s top 10 Business Books, and #1 in the Sales & Marketing bestsellers chart.
Grant Leboff’s fifth book, ‘The Myths of Marketing’ was published in January of this year.
A thought leader in his field, Leboff’s main focus is to address the massive changes that are taking place in a world that is constantly being introduced to new technologies and an evolving World Wide Web. He continually challenges Sales & Marketing conventions that become accepted wisdom, but don’t necessarily deliver results.