An audience with a marketing expert and a sales expert.

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You will learn:

  • The difference between Sales and Marketing so that it can easily be explained to others (marketing does not generate leads and sales close them!)
  • The skillsets of a good marketer and an effective salesperson today.
  • The trends that are resulting in the changing roles of both marketing and sales and why coordination between the two is becoming imperative.
  • Strategies to get sales and marketing to work effectively together.

 

Our special guest: Grant LeBoff (Speaker, Mentor & Strategist)

Grant Leboff is one of the U.K’s leading Sales and Marketing experts.

His fourth book, ‘Digital Selling’, debuted at #1 on the Amazon charts prior to being published in September 2016. This follows the success of Leboff’s previous titles.

‘Stickier Marketing’ (2014) went straight to #1 in the Amazon Sales & Marketing Chart, and was in the top 10 overall Business Chart, on publication. ‘Sales Therapy’ (2007) and ‘Sticky Marketing’ (2011) were both in Amazon’s top 10 Business Books, and #1 in the Sales & Marketing bestsellers chart.

Grant Leboff’s fifth book, ‘The Myths of Marketing’ was published in January of this year.

A thought leader in his field, Leboff’s main focus is to address the massive changes that are taking place in a world that is constantly being introduced to new technologies and an evolving World Wide Web. He continually challenges Sales & Marketing conventions that become accepted wisdom, but don’t necessarily deliver results.

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Date & Cost?

Wednesday 16th February 2021, 14:00 GMT

Price: Free

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