The scope of the CREATE phase will be confirmed on completion of the CONSULT phase and outlined in the sales capability report.
What is the CREATE phase?
- Creation of the outputs and deliverables of the CONSULT phase.
- Relevant content from our IP library to support your objectives.
- Tailored to your organisation and market you operate within.
“The thing I really like about SBR is whilst they have a strong methodology, it’s clearly not a ‘one size fits all,’ and it’s changed to suit every business.
“We’ve have seen a reduction in sales cycle time by a third; improved efficiency in their prospecting approach; and since working with SBR have brought on five new clients.”
Thomas Whicher Founder of DrDoctor
Thomas Whicher
BENEFITS
- Capture of top-performer content provides a platform for sustainable growth in terms of revenue and new customers.
- Creates a deeper understanding of buyers, buyer behaviour and their buying process, leading to an improved ability to add value to buyers at all stages of the buying process.
- Supports and improves the transition of an opportunity from Marketing activity to Sales to Account Development, working towards making this seamless to the customer.
- Adoption of a common sales stage language, which brings advantages to collaboration of the wider team.
- Facilitates the improvement of business forecasting and use of CRM.
- Increases the effectiveness of opportunity reviews and coaching in turn, leading to improved sales performance.
- Provides a framework and context for Sales competency development and training, leading to an improved ROI on any training investment.
- Reduces the time-to-performance for new-hires by providing a clear sales process and access to what excellent looks like.
POTENTIAL OUTPUTS / DELIVERABLES
