Transform Your B2B Marketing with AI

Session: 10am to 2pm, in Central London

A half-day networking event hosted by 6 experts from 3 businesses, strictly for B2B leaders.

The Agenda

Aligning marketing to your sales process (no more blaming who did what!): Discussions on the current state of AI, emerging trends, and potential pitfalls.

The impact, and implementation & lead gen tactics of AI in B2B marketing: Practical steps of marketing & sales integration strategies, with a focus on leveraging AI tools.

Strategies on MQL to SQL conversion: Sales pipeline strategies, mapping & measuring, and effective first meeting techniques.


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