George Clarke
Principal Consultant
George has extensive experience in sales, both as a practitioner and as a consultant, across Europe, Asia Pacific, and the Americas. He has led go-to-market strategies for challenger brands and driven key accounts in global organisations. His work spans various commercial functions, including Financial Services, Health Sciences, and Telecommunications, focusing on engaging and sustaining sales performance to transform customer and commercial outcomes. Drawing on insights from diverse sales contexts, George understands the key levers for performance and is passionate about collaborating with organisations to uncover and build those capabilities in their unique environments. With a curious and partnership-focused approach, George is dedicated to finding solutions to his clients’ challenges.