We not only work to help clients transform their sales effectiveness and performance but we also enhance and improve the reputation of salespeople and the selling profession through promoting ethical, customer-centric sales practices.

Our organisation focuses predominantly on helping clients from across the world and across market sectors to acquire, develop and retain lasting and profitable customer relationships. We deliver results through end to end sales transformation programmes, bespoke training projects, one to one coaching engagements and keynote speaking engagements.

Our Values

At SBR Consulting we are based on 160 year old principles. Our vision is to become the most trusted sales performance company worldwide. Our purpose for being in the sales performance business specifically, is to help our clients elevate both the practice and perception of sales. As part of that pursuit, we believe in:

Accountability

We believe in forming the habits that are necessary to achieve sales. As professional sales practitioners, we lead by example; we always do what we say we do.

Service

We are driven to helpour clients achieve their goals in life. We know our success will follow our clients’ success.

Growth

We focus on delivering sales growth. We develop skills and enhance sales motivation, continuously improving the effectiveness of our clients sales systems.

Genuine

We are practitioners, we are grounded and we understand the challenges faced by our clients. We genuinely believe that by embedding professional sales habits we will deliver sustainable success.

Tenacious

We are committed to creating significant growth for our clients and ourselves. We honour our heritage with a legacy of determination, resilience and dedication.

Visionary

We are industry leaders in redefining and advancing the profession of selling. We help our clients to understand how creating truly integrated sales cultures will help them to achieve their full potential.

Our Heritage

SBR Consulting is a part of The Southwestern Family of Companies which is a collection of 16 different private operating companies that span across many different industries all with two things in common: sales and building people. We have over 10,000 salespeople worldwide who do over $200 million in revenue all combined. Our oldest company and still flagship is Southwestern Advantage which was established in 1868 making it the oldest sales company in the US.

SBR Consulting was largely formed because of the reputation of and demand for the sales and success skills portrayed in the thousands of alumni of our organisation. One of these Alumni is Bruce Henderson founder of Boston Consulting Group. Since 2002 we have worked on over 500 bespoke development programmes across 35 countries that have helped many individuals and companies achieve long-term success all over the globe. Our other companies in the corporate family include:

Southwestern Consulting, one of the largest speaking and coaching consultancies in the world, based in Nashville, TN. USA.
The #1 Raymond James office in the world, Southwestern Investments, who currently manages over $2billion in assets.
One of our affiliate partners is Tom James, the largest custom clothier company in the world. Many people know Tom James because they bring their suits directly to your home or office.
Recently we sold our insurance company, Family Heritage, to Torchmark for over $200 million.

Our history and heritage is deeply entrenched in the profession of selling. We know selling, we do selling, we love selling! And at our very core, we are practitioners of what we preach.

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SBR CONSULTING © All Rights Reserved | 2018

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Ready for a Conversation?

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SBR CONSULTING © All Rights Reserved | 2018