Case Study
A structured approach to BD in a technical environment
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Sales Transformation
What do we mean by transformation?
We work closely with the C-suite and organisational leaders to drive the execution of strategy.
Sales transformation boosts profitability and customer acquisition, with targeted account strategies and effective content measurement enhancing ROI and driving substantial revenue through up and cross-selling.
The benefits
200%
Aligned sales & marketing goals deliver 2x profit.
Forrester, 2022
300%
Aligning sales & marketing triples customer acquisition success.
Gartner, 2022
86%
86% of high-performing sales functions use clearly defined buyer personas.
Forrester, 2022
81%
81% of leaders state account targeting delivers greatest ROI.
Momentum ITSMA, 2023
400%
Top marketers are 4x better at measuring content effectiveness.
CMI, 2023
21%
Up and cross-selling drive 21% of company revenues.
Hubspot
Our diagnostic approach
Alignment through commercial strategy
We improve your commercial strategy and align commercial goals to the context of your strategy, market, operational reality and culture. We quantify the market opportunity and refine your positioning and value proposition.
Delivery options for this can include:
- Strategic alignment and clarity.
- A customer-centric culture.
- Revenue acceleration framework.
- Tech-enabled commercial strategy.
- Performance-based infrastructure and metrics.
