Jérôme Freytag
Managing Consultant
Jérôme has 20+ years of experience in sales leadership and 10+ years of experience in Change Management, Sales Function Optimisation, and Business Growth. Based in Lyon, he has worked with a variety of companies in France, the UK, USA, Africa, and India, leading impactful projects. His career path goes from salesperson to CEO of multi-million sales-oriented companies either privately owned or PE-backed. As a Principal Consultant at SBR Consulting, he helps businesses accelerate growth and transform sales strategy and processes, leveraging expertise in CRM tools such as Salesforce, Hubspot, Odoo, and MS Dynamics. Specialising in Sales Innovation, Strategic Development, and Change Management, Jérôme has worked with 60+ clients in sectors including Energy, Sustainability, Technology, and Direct Selling.