Katia Sand
Principal Consultant
Katia works across sales, leadership and GTM capability, helping organisations understand what drives commercial performance and translate that insight into practical change.
Combining a background in direct sales and sales leadership with more than a decade in business, marketing and technical communications before joining SBR Consulting, she specialises in making sense of data and qualitative insight to create a clear narrative around what needs to change and what is needed to make that change happen. Her work spans diagnostics, sales process and capability design, leadership development and enablement.
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