Mike Adonteng
Associate
Mike is a seasoned sales strategist, coach, and consultant with over 20 years of B2B tech sales experience across global giants such as Salesforce, Oracle, Rackspace, Medallia, and Diligent. Having also held sales leadership roles at high-growth scale-ups, Michael brings a rare blend of corporate discipline and entrepreneurial agility to every engagement.
His experience spans industries including SaaS, PaaS, and IaaS. It informs a practical, execution-first approach that has helped generate over £20 million in direct revenue. Michael specialises in enabling high-performing teams through focused sales execution, enablement, and training programmes that improve sales productivity and drive repeatable growth.
His areas of expertise include sales go-to-market strategy, sales playbook development, messaging and positioning, demand generation funnels, onboarding frameworks, and talent assessment. Michael’s coaching style centres on developing sales leaders, elevating team capability, and embedding methodologies that transform companies’ sales.
