Rachel Hughes
Associate
Rachel is a specialist in commercial strategy and transformation, sales leadership development, and sales operations. She has rich experience within the maritime, logistics, and professional services industries.
As a Fellow of the Institute of Leadership, she brings deep expertise in executive coaching, leadership development, and high-performance culture creation, helping organizations build strong, future-ready leadership and delivery frameworks.
Beginning her career as a Commissioned Officer in the Royal Navy, Rachel developed a strong foundation in strategic decision-making and operational leadership, adept at balancing the needs of and from organisation, teams and individuals, which continues to inform her consultancy approach. With extensive experience in global business transformations, governance, and sales risk management, Rachel excels in optimizing commercial organisations, frameworks and processes to deliver enhanced efficiency, sales ROI and client engagement. She has led sales strategy development, bid management, and strategic account growth, ensuring sustained success in highly competitive markets.
Adept at stakeholder navigation and organizational change, she fosters high-performance commercial cultures underpinned by robust sales structures and processes, making her a trusted advisor for businesses seeking sustainable growth and industry leadership.
