With over 25 years into a sales career that has involved successfully selling in complex environments, leading sales teams, and developing organisations in the US and across Europe, Alan is passionate about continuing to hone and develop the habits of a high performer in himself and in others.

As Managing Director of SBR Consulting he runs a global team of consultants that since 2002 has worked with over 650 clients in 38 different countries. SBRs focus when working with clients is to ensure that they have the right habits, tools, and processes to drive revenues, increase productivity and develop high performance sales cultures.

He personally specialises in winning business and designing, delivering, and embedding sales and business development programmes within IT, professional services and consulting organisations. Alan has personally worked with over 12,000 salespeople and 75 different organisations.

Specific areas of specialism include:

  • Client Relationship Management
  • Sales Effectiveness
  • Account Development
  • Service Delivery
  • Sales Leadership
  • Performance Coaching
  • Complex deal management
  • Consultative/solution sales technique


Ba (hons) History Bristol University PgDIP Marketing Bristol Business School PRINCE2


A keen guitarist and sportsman who enjoys nothing more than time with his young family.


Alan’s Articles & Publications:

10 Steps to Effective Networking at Conferences and Events

4 Sales Effectiveness Reflections and Recommendations from 2019 – from a Sales Performance Consultancy

Why should you care about and codify your sales process?


Alan’s Podcasts:

Selling Through Disruption


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