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Agenda

You will leave feeling focused, motivated, and more confident as we start 2025.

Planning is a crucial skill for sales leaders. While plans evolve with circumstances, the underlying strategy remains key.

A well-crafted plan demonstrates how to align resources with business goals, making strategic choices to match resources with opportunities.

Leaders must understand macro and account-level trends to inform these decisions. Successful execution requires clarity on roles and coaching for team success.

At the end of this webinar, you will be able to:

  • Understand the importance and value of having a sales plan.
  • Reverse engineer (outputs) revenue to inputs (activity).
  • Analyse market-level information to understand trends and challenges.
  • Build an Ideal Client Profile (ICP) based on demographic and psychographic data.

Webinar registration

Speakers

Stuart Lotherington

Managing Director

With over 30 years in sales transformation, Stuart leads global projects on sales strategy.

Ready to accelerate your revenue growth?