Frontline sales management: Your critical growth lever
Showcasing SBR’s new IP that enables leadership to drive growth.
Wednesday 11th December 2024
1pm GMT (a 45-minute complimentary webinar, including a Q&A)
Agenda
The plans, structure and processes needed to underpin success – and the leadership capability to inspire peak performance.
Planning is a crucial skill for sales leaders. While plans evolve with circumstances, the underlying strategy remains key.
A well-crafted plan demonstrates how to align resources with business goals, making strategic choices to match resources with opportunities.
Leaders must understand macro and account-level trends to inform these decisions. Successful execution requires clarity on roles and coaching for team success.
At the end of this webinar, you will be able to:
- Understand the importance and value of having a sales plan.
- Reverse engineer (outputs) revenue to inputs (activity).
- Analyse market-level information to understand trends and challenges.
- Build an Ideal Client Profile (ICP) based on demographic and psychographic data.
Webinar registration
Speakers
Why join?
↑ With 92% of B2B leaders confirming effectiveness in boosting sales and delivering above-market growth. Sales Enablement Pro, 2023
↑ Just-in-time training fuels 2.5x performance vs targets. Gartner, 2023
↑ Investing in enablement delivers above-market (30%) growth. McKinsey, 2019
