Go-to-Market Capability Acceleration
2026 data-driven growth strategies
Thursday 5th March at 2pm GMT
45 minute webinar
A new era for building data‑driven commercial capability
For years, organisations have told us the same thing:
“Our view of capability is based on a hunch, not data.”
“We don’t know who our best players are or how to help them reach their potential.”
“We’re not sure our current team can take us where we need to be in the next five years.”
“Our enablement programmes are expensive and not particularly effective.”
This event shares a radically different approach: The SBR Go‑to‑Market Capability Accelerator™, built to overcome these challenges using performance analytics, psychometrics, AI‑enhanced capability insights, and a structured, cohort‑based development model.
Who should register
CROs, CPOs, Sales Enablement Leaders, Revenue Operations Managers, HR & Talent Leaders, Commercial Strategy Executives, and anyone responsible for building a high‑performing GTM engine.
Webinar registration
What to expect
A panel discussion featuring industry experts, exploring the future of data‑driven GTM capability:
Neil Ryland Chief Revenue Officer
A CRO perspective on the modern talent and performance challenges facing growth‑oriented organisations.
Benedetta Peto Chief People Officer & HR Consultant
Practical insight into people, culture, and transformation challenges in high‑growth environments.
Diarmuid Harvey Director of Behavioural Science & Analytics
How behavioural science and people analytics can identify potential, reduce bias, and unlock performance through data‑driven insight.
Why register
You’ll come away with a clear view of:
- How leading organisations map capability and potential using performance data, psychometric insight, and multi‑factor assessment.
- How to find the capabilities unique to your business.
- How your organisation can use a continuous improvement cycle to uplift capability.
- Strategies to reduce hiring costs, improve retention, support onboarding, and align talent with strategy through clearer capability benchmarks.
More reasons to join
Learn how you can measure your Go-to-Market Capability, including:
- The four‑cohort approach to prioritising development investment
- The Target Capability Profile unique to your organisation.
- The three‑legged capability assessment (self, manager, behavioural/AI).
- Action‑oriented leader and individual reports that provide precise coaching actions tied to performance uplift.
What you’ll leave with
- New perspectives on solving capability and talent challenges.
- Benchmarked insights from CRO, CPO, & behavioural science perspectives.
- Clear, practical actions you can apply immediately.
- Connections with senior peers facing the same challenges.
Our GTM experts
