Owning the Narrative in a Noisy Market with Stuart Dale
Episode 20, part 2 from SBR’s ‘The Growth Workshop Podcast’
24 min podcast
About this episode
Stuart Dale, Founder of OrbitalX, leads an episode focused on how the buyer journey has changed, with most decisions happening before prospects ever engage with sales. It stresses the importance of brand consistency, long-term narratives, and aligning marketing with sales to cut through the noise. Practical takeaways include improving audience quality, rebalancing content toward thought leadership, and using signals—large and small—to guide outreach and accelerate growth.
Available anywhere you usually listen to podcasts
Speakers
