Rory Brown: Turning Forecast Insights into Rep-Level Action with AI

About this episode

Part 2 of our episode with Kluster’s Rory Brown gets practical: Rory and Jonny Adams walk through a hypothetical joint client and show how Kluster’s quantitative insight pairs with SBR’s enablement to close performance gaps. Rory breaks down leading vs lagging indicators, why “sheep dip” KPIs fail, and how to reverse-engineer every rep’s route to quota. The episode closes with Rory’s grounded view on AI: fix the data context first, then unlock trusted natural-language answers and predictive actions.

Available anywhere you usually listen to podcasts

Speakers

Rory Brown

Co-founder & CCO of Kluster

Rory is the CCO of Kluster, an AI-powered forecasting tool for GTM leaders.

Jonny Adams

Managing Consultant of SBR Consulting

Jonny is a chartered management consultant who leads global transformation programmes for over 15 years, across multiple sectors.