Fullcast & SBR: Why the modern GTM engine is breaking

Episode 26, part 1 from SBR’s ‘The Growth Workshop Podcast’

19 min podcast

About this episode

In this opening episode, Guy Rubin of Fullcast joins Alan Morton, and guest co-host Dannii Mathers to unpack why today’s go‑to‑market engines are struggling. Guy explains the real data behind mis-quoting, shrinking win rates, messy AI‑driven top‑of‑funnel volume, and the widening performance delta between top sellers and everyone else. This is a sharp, practical introduction to Fullcast’s “Revenue Intelligence as a Service” report reveals and why data from source is now essential for revenue leaders.

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Speakers

Guy Rubin

MD of Revenue Insights of Fullcast

Fullcast is a revenue intelligence platform & service that supports B2B sales teams scale their revenue engine.

Dannii Mathers

Principal Consultant of SBR

Dannii combines razor-sharp business acumen with deep empathy and a relentless curiosity about Generative AI.

Alan Morton

Managing Director of SBR

Alan leads global sales transformation programs, impacting thousands of sales professionals worldwide.

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