Fullcast & SBR: Win-Loss truths and why ICP discipline matters
Episode 26, part 2 from SBR’s ‘The Growth Workshop Podcast’
17 min podcast
About this episode
We dive into the heart of revenue performance: why deals truly win or lose. Guy shows how engagement, multithreading, buyer personas, and source data reveal patterns CRM alone can’t. Alan and Dannii translate these insights into practical change: qualification discipline, deal hygiene, better ICP focus, and the behaviours that separate consistently high performers. This is a data‑to‑action masterclass for CROs and RevOps leaders.
Available anywhere you usually listen to podcasts
Speakers
