At SBR Consulting it’s important to us that we share as much of our insight and experience with you as possible. As such, we produce publications, articles and much more for our sales community.
Blog: Replicating success and how best to scale this success

The largest and most lucrative deals are often discussed like folklore, but how can we effectively replicate these deals on a regular basis?

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Blog: Sales is not just a numbers game, it is a ratio game

Our Critical Success Factors were essential to me and my colleagues’ sales success. Sales needs to stop being perceived as a black art and if you are not already doing it, start tracking your individuals’ sales ratios.

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Podcast: Sales is a Transference of Conviction

If you’re going to sell something, you have to really believe in it. True sales professionals are continually curious about their clients and really interested in how they can add value to their businesses.

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Webinar: Goals Don’t Work!

A webinar on effective goal setting presented by Stuart Lotherington, Senior Partner of SBR Consulting for the Association of Professional Selling.

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Introducing the new management team

We have made two new key appointments to support the next phase in our growth strategy.

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Publication: Why Don’t Goals Work?

This article highlights how the Customer Experience (CX) has become established as one of the most important differentiators between market leaders and followers. We explored CX in the context of B2B sales and posed the question, does it have a place?

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Publication: How To Get The Customer Experience Factor​

This article highlights how the Customer Experience (CX) has become established as one of the most important differentiators between market leaders and followers. We explored CX in the context of B2B sales and posed the question, does it have a place?

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Publication: Sales Training Success Strategy

Do you get a good return on your investment on your sales training? As an HR or training professional within an organisation, how do you ensure that the sales training you buy is truly effective? In this article, MD Lars Tewes explains.

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Publication: Winning Hearts & Minds

Salespeople are renowned for their resistance to change. But for the sake of sales success, change they must. In this article Associate Director, David Batup explains.

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Publication: Having the Right Conversation

This article explores the application of having the right conversation. It relates to buyers as individuals and is respectful of their time, position and workload. In this way, sales teams can create clear water between themselves and their competitors, which will influence the final decision.

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