Our Services
Alignment through commercial strategy.
The benefits
Aligned sales and marketing goals double profit, triple customer acquisition, and 86% of top sales teams use clear buyer personas.
Our approach
We improve your commercial strategy and align commercial goals to the context of your strategy, market, operational reality and culture.
Delivered through
Strategic alignment, customer-centric culture, revenue acceleration, tech-enabled strategy, and performance-based infrastructure with clear metrics.
“There are countless examples of projects won, from £20,000 to £500,000+”
Matt Bythell, Associate Director of ARUP
Alignment through commercial strategy.
The benefits
Aligned sales and marketing goals double profit, triple customer acquisition, and 86% of top sales teams use clear buyer personas.
Our approach
We improve your commercial strategy and align commercial goals to the context of your strategy, market, operational reality and culture.
Delivered through
Strategic alignment, customer-centric culture, revenue acceleration, tech-enabled strategy, and performance-based infrastructure with clear metrics.
“There are countless examples of projects won, from £20,000 to £500,000+”
Matt Bythell, Associate Director of ARUP
Enabling leadership to drive growth.
The benefits
92% of B2B leaders confirm enablement boosts sales, driving 30% above-market growth (Sales Enablement Pro, McKinsey).
Our approach
We create the plans, structure and processes needed to underpin success – and the leadership capability to inspire peak performance.
Delivery options
A revenue acceleration roadmap, sales methodology framework, sales tech ecosystem design, leadership coaching, and continuous digital learning.
“A 650%+ return on investment over 3 years, based on the median AUM figures”
Global financial services business
Enabling leadership to drive growth.
The benefits
92% of B2B leaders confirm enablement boosts sales, driving 30% above-market growth (Sales Enablement Pro, McKinsey).
Our approach
We create the plans, structure and processes needed to underpin success – and the leadership capability to inspire peak performance.
Delivery options
A revenue acceleration roadmap, sales methodology framework, sales tech ecosystem design, leadership coaching, and continuous digital learning.
“A 650%+ return on investment over 3 years, based on the median AUM figures”
Global financial services business
Holding your team accountable to high-performance habits.
The benefits
Increase sales volume through higher conversions, sales velocity through better qualification, deal size, and pipeline visibility with better forecast accuracy.
Our approach
We build the capabilities and motivation to execute. Establishing the commercial KPIs, dashboards and reporting to support the development of the habits needed in your commercial teams.
Delivery options
A standardised sales methodology, sales tech ecosystem design, digital learning, targeted skills training, and incentive programs.
“£3million of pipeline added from a 300% increase in meetings booked!”
Lucia Andreucetti, Commercial Manager of Reply
Holding your team accountable to high-performance habits.
The benefits
Increase sales volume through higher conversions, sales velocity through better qualification, deal size, and pipeline visibility with better forecast accuracy.
Our approach
We build the capabilities and motivation to execute. Establishing the commercial KPIs, dashboards and reporting to support the development of the habits needed in your commercial teams.
Delivery options
A standardised sales methodology, sales tech ecosystem design, digital learning, targeted skills training, and incentive programs.
“£3million of pipeline added from a 300% increase in meetings booked!”
Lucia Andreucetti, Commercial Manager of Reply
AI-deal rooms for your next annual sales team event
What is it?
Create your own fully customised, branded AI-powered team experience that lets people practise real selling scenarios, receive immediate coaching and demonstrate what they can apply.
How does it work?
Everyone in the room runs one opportunity, from the first cold approach through to the buyer’s decision, against a company built out of the market you actually sell into.
Example deliverable:
Run one in the weeks before a sales kick-off or annual event to set a baseline. Run two afterwards to see what sticks.
AI-deal rooms for your next annual sales team event
What is it?
Create your own fully customised, branded AI-powered team experience that lets people practise real selling scenarios, receive immediate coaching and demonstrate what they can apply.
How does it work?
Everyone in the room runs one opportunity, from the first cold approach through to the buyer’s decision, against a company built out of the market you actually sell into.
Example deliverable:
Run one in the weeks before a sales kick-off or annual event to set a baseline. Run two afterwards to see what sticks.
An audit of your sales strategy, structure, and processes.
What does this mean?
A report from external validation of the competencies and capabilities of your sales team, reviewed against best practices & processes.
The benefits
Clear direction and focus on how to achieve your business objectives, the base on which any successful transformation programme is built.
Delivered through
Leadership workshops, 1:1 interviews, client interaction shadowing, a Revenue Acceleration Report, and findings presentations.
“An 8 times return on investment in 6 months”
CARMA
An audit of your sales strategy, structure, and processes.
What does this mean?
A report from external validation of the competencies and capabilities of your sales team, reviewed against best practices & processes.
The benefits
Clear direction and focus on how to achieve your business objectives, the base on which any successful transformation programme is built.
Delivered through
Leadership workshops, 1:1 interviews, client interaction shadowing, a Revenue Acceleration Report, and findings presentations.
“An 8 times return on investment in 6 months”
CARMA
A repeatable engine for performance improvement and value creation across an organisation or portfolio.
What does this mean?
A ‘revenue insights as a service’ report is provided by Fullcast to show you where and why revenue leaks.
What happens next?
SBR then combine AI-led capability insights with analysis of potential and performance metrics, based on a proven sales capability model.
3 ways to embed
Turning forensic GTM insight into measurable capability change.
“The GTM Capability Accelerator has helped us uncover over £10.6 million in untapped revenue from our current team’s potential.”
Senior Director of Client Advice
A repeatable engine for performance improvement and value creation across an organisation or portfolio.
What does this mean?
A ‘revenue insights as a service’ report is provided by Fullcast to show you where and why revenue leaks.
What happens next?
SBR then combine AI-led capability insights with analysis of potential and performance metrics, based on a proven sales capability model.
3 ways to embed
Turning forensic GTM insight into measurable capability change.
“The GTM Capability Accelerator has helped us uncover over £10.6 million in untapped revenue from our current team’s potential.”
Senior Director of Client Advice
Une croissance pérenne se construit autour d’une vision partagée, alignée sur les attentes clients.
Marketing & Ventes alignés
Une collaboration plus fluide, moins de silos, le Go-To-Market en synergie.
Organisation commerciale optimisée
Les bons profils, une structure et des compétences adaptées.
Montée en puissance
Onboarding structuré, équipes engagées, croissance maîtrisée.
Synchroniser les objectifs du marketing et du commercial génère 2x plus de marge.
Source: Forrester ‘The Future Of Marketing And Sales Alignment’ report 2024
Une croissance pérenne se construit autour d’une vision partagée, alignée sur les attentes clients.
Marketing & Ventes alignés
Une collaboration plus fluide, moins de silos, le Go-To-Market en synergie.
Organisation commerciale optimisée
Les bons profils, une structure et des compétences adaptées.
Montée en puissance
Onboarding structuré, équipes engagées, croissance maîtrisée.
Synchroniser les objectifs du marketing et du commercial génère 2x plus de marge.
Source: Forrester ‘The Future Of Marketing And Sales Alignment’ report 2024
Playbooks & guides: Sample workshop build
1. Your ideal clients
Identify target accounts based on past successes and define deals to pursue in the future.
2. The buying cycle
Identify buyer stages and profiles of buying influences based on commonalities from past landmark deals.
3. The sales process
Map sales process elements to the buying process and profiles, identifying start/finish points, outcomes, velocity, and qualification requirements.
“A 68% increase in booked demos, company records broken and increased deal size”
Heidi Caldira, Senior Director (Multifamily Sales) of Rently
Playbooks & guides: Sample workshop build
1. Your ideal clients
Identify target accounts based on past successes and define deals to pursue in the future.
2. The buying cycle
Identify buyer stages and profiles of buying influences based on commonalities from past landmark deals.
3. The sales process
Map sales process elements to the buying process and profiles, identifying start/finish points, outcomes, velocity, and qualification requirements.
“A 68% increase in booked demos, company records broken and increased deal size”
Heidi Caldira, Senior Director (Multifamily Sales) of Rently
Our offering:
A partnership
We contribute to the long-term talent acquisition and development capabilities of our clients. We help you to source and select the right talent to drive your strategy.
The benefits
Sales-focused hiring by salespeople, trained recruiters who sell positions, and access to top global talent via LinkedIn licenses.
Delivery options
Direct search recruitment, recruitment process consulting, executive search, and talent search services.
“SBR rebuilt our e-commerce department to meet our project KPIs and strengthened our market position”
Jan Kácha, Senior Business Partner (People & Transformation) of OBI
Our offering:
A partnership
We contribute to the long-term talent acquisition and development capabilities of our clients. We help you to source and select the right talent to drive your strategy.
The benefits
Sales-focused hiring by salespeople, trained recruiters who sell positions, and access to top global talent via LinkedIn licenses.
Delivery options
Direct search recruitment, recruitment process consulting, executive search, and talent search services.
“SBR rebuilt our e-commerce department to meet our project KPIs and strengthened our market position”
Jan Kácha, Senior Business Partner (People & Transformation) of OBI
Learn how to sell value and shape a buyer’s vision.
What we hear
Buyers’ top complaint is salespeople not listening. Modern consultative sales require selling value, providing insight, and shaping buyer visions.
The benefits
Upon completion, salespeople will engage clients, expand opportunities, adapt communication, present solutions, secure commitment, and negotiate effectively.
Delivery options
1:1 coaching, small group learning, real plays, digital platform resources, remote or in-house training, and train-the-trainer.
“There are countless examples of projects won, from £20,000 to £500,000+”
Matt Bythell, Associate Director of ARUP
Learn how to sell value and shape a buyer’s vision.
What we hear
Buyers’ top complaint is salespeople not listening. Modern consultative sales require selling value, providing insight, and shaping buyer visions.
The benefits
Upon completion, salespeople will engage clients, expand opportunities, adapt communication, present solutions, secure commitment, and negotiate effectively.
Delivery options
1:1 coaching, small group learning, real plays, digital platform resources, remote or in-house training, and train-the-trainer.
“There are countless examples of projects won, from £20,000 to £500,000+”
Matt Bythell, Associate Director of ARUP
The tools, insights, and best practices for leaders.
What we hear
Many sales leaders lack coaching skills needed to replicate individual success. We help create an inspirational sales culture and growth mindset.
The benefits
Leveraging our experience from over 1000 clients, our programmes help leaders inspire teams, focusing on a growth mindset, goal alignment, effective planning, and performance coaching.
Delivery options
Facilitated deal reviews, 1:1 leadership coaching, digital learning resources, remote or in-house training, and train-the-trainer programs.
“A behavioural change ambition was met with a 25% uplift in consultative selling activities”
Krishma Parekh, Global Learning & Enablement Lead of Meta
The tools, insights, and best practices for leaders.
What we hear
Many sales leaders lack coaching skills needed to replicate individual success. We help create an inspirational sales culture and growth mindset.
The benefits
Leveraging our experience from over 1000 clients, our programmes help leaders inspire teams, focusing on a growth mindset, goal alignment, effective planning, and performance coaching.
Delivery options
Facilitated deal reviews, 1:1 leadership coaching, digital learning resources, remote or in-house training, and train-the-trainer programs.
“A behavioural change ambition was met with a 25% uplift in consultative selling activities”
Krishma Parekh, Global Learning & Enablement Lead of Meta
Strategic negotiation to ensure mutually beneficial outcomes.
What we hear
New logo sales teams and account managers mastering commercial negotiation is a must. We train advanced negotiation skills for win-win outcomes, enhancing profitability and client relationships.
The benefits
Equipping participants with negotiation skills for client challenges, enhancing techniques, risk management, and relationships for improved profitability and efficiency.
Delivery options
1:1 coaching, small group learning, individual real plays, digital learning resources, remote or in-house training, and train-the-trainer.
“There was a multi-million Euro uplift from the tools, methodology & tools developed by SBR”
Sam Turner, Sourcing & Sales Director of Hotelbeds
Strategic negotiation to ensure mutually beneficial outcomes.
What we hear
New logo sales teams and account managers mastering commercial negotiation is a must. We train advanced negotiation skills for win-win outcomes, enhancing profitability and client relationships.
The benefits
Equipping participants with negotiation skills for client challenges, enhancing techniques, risk management, and relationships for improved profitability and efficiency.
Delivery options
1:1 coaching, small group learning, individual real plays, digital learning resources, remote or in-house training, and train-the-trainer.
“There was a multi-million Euro uplift from the tools, methodology & tools developed by SBR”
Sam Turner, Sourcing & Sales Director of Hotelbeds
Strategic key account management training.
What we hear
Retaining and growing strategic accounts is vital for revenue. SBR helps account managers shift from reactive to proactive selling by prioritising accounts, identifying opportunities, and building client relationships.
The benefits
We create a tailored programme to help your team segment accounts, identify risks and opportunities, articulate value, engage stakeholders, analyse competition, and align propositions with client needs.
Delivery options
Account plan development, CRM integration, 1:1 real plays, supplementary resources, remote or in-house training, and train-the-trainer programmes.
“Uplift of +88% QSOs, +170% new business, +142% revenue, +95% SQLs, +153 closed to won ratio, & +11% cross-selling.”
Steve Pegler, Senior Manager (Sales Enablement) of Sophos
Strategic key account management training.
What we hear
Retaining and growing strategic accounts is vital for revenue. SBR helps account managers shift from reactive to proactive selling by prioritising accounts, identifying opportunities, and building client relationships.
The benefits
We create a tailored programme to help your team segment accounts, identify risks and opportunities, articulate value, engage stakeholders, analyse competition, and align propositions with client needs.
Delivery options
Account plan development, CRM integration, 1:1 real plays, supplementary resources, remote or in-house training, and train-the-trainer programmes.
“Uplift of +88% QSOs, +170% new business, +142% revenue, +95% SQLs, +153 closed to won ratio, & +11% cross-selling.”
Steve Pegler, Senior Manager (Sales Enablement) of Sophos
Strategic CS programmes aligned with your commercial strategy.
The programme
We’ll develop a programme to improve client engagement behaviours, helping customer success managers focus on strategic objectives and account growth.
The benefits
Our programs enhance client knowledge and relationships, enabling teams to identify risks and opportunities, articulate value, and align propositions effectively.
Delivery options
Account planning, customer journey mapping, 1:1 real plays, CRM integration, individual coaching, and remote or in-house training.
“A 16% increase of customer satisfaction and sales & customer growth opportunities”
Sam Tolman, Strategic Programme Change Manager of Transparity
Strategic CS programmes aligned with your commercial strategy.
The programme
We’ll develop a programme to improve client engagement behaviours, helping customer success managers focus on strategic objectives and account growth.
The benefits
Our programs enhance client knowledge and relationships, enabling teams to identify risks and opportunities, articulate value, and align propositions effectively.
Delivery options
Account planning, customer journey mapping, 1:1 real plays, CRM integration, individual coaching, and remote or in-house training.
“A 16% increase of customer satisfaction and sales & customer growth opportunities”
Sam Tolman, Strategic Programme Change Manager of Transparity
Supporting the build and adoption of your CRM tool.
Why optimise?
It enhances CRM adoption and processes, improving data visibility, sales effectiveness, tracking metrics, and team cooperation for better productivity.
The benefits
Participants will effectively use the CRM, understand its value, track metrics, enhance productivity, and improve visibility, sales effectiveness, and teamwork.
Delivery options
A CRM guide, train-the-trainer, 1:1 coaching, supplementary resources, and remote or in-house training.
“80% of our pipeline is now from projects & consulting opportunities”
Simon Walker, Managing Partner of Kubrick Group
Supporting the build and adoption of your CRM tool.
Why optimise?
It enhances CRM adoption and processes, improving data visibility, sales effectiveness, tracking metrics, and team cooperation for better productivity.
The benefits
Participants will effectively use the CRM, understand its value, track metrics, enhance productivity, and improve visibility, sales effectiveness, and teamwork.
Delivery options
A CRM guide, train-the-trainer, 1:1 coaching, supplementary resources, and remote or in-house training.
“80% of our pipeline is now from projects & consulting opportunities”
Simon Walker, Managing Partner of Kubrick Group
A tool belt for sales managers to unlock untapped potential.
What will you gain?
Inspire teams to evolve the right behaviours, and establish clear expectations for recruitment and performance management.
Key elements
Clear expectations for sales teams, structured performance management for leaders, and guidance for recruitment and interview processes.
Delivery options
Core competencies aligned with values, defined capability levels, role expectations, leadership frameworks, and onboarding & development frameworks.
“A 650%+ return on investment over 3 years, based on the median AUM figures”
Global financial services business
A tool belt for sales managers to unlock untapped potential.
What will you gain?
Inspire teams to evolve the right behaviours, and establish clear expectations for recruitment and performance management.
Key elements
Clear expectations for sales teams, structured performance management for leaders, and guidance for recruitment and interview processes.
Delivery options
Core competencies aligned with values, defined capability levels, role expectations, leadership frameworks, and onboarding & development frameworks.
“A 650%+ return on investment over 3 years, based on the median AUM figures”
Global financial services business
Coaching for business growth.
What will you gain?
Coaching for business growth fosters a cohesive sales culture across your business, enhancing the entire sales process.
Key elements
We conduct deal coaching sessions for high-value deals to drive pipeline momentum and instil best practices among involved teams.
Delivery options
1:1 deal coaching, performance coaching, call preparation and shadowing, supplementary resources, and remote or in-house training.
“42% increase in close rates, 66% uplift in monthly recurring revenue, and 88% increase in revenue.”
Simon Busby, Global Talent Development Solutions of Rackspace Technology
Coaching for business growth.
What will you gain?
Coaching for business growth fosters a cohesive sales culture across your business, enhancing the entire sales process.
Key elements
We conduct deal coaching sessions for high-value deals to drive pipeline momentum and instil best practices among involved teams.
Delivery options
1:1 deal coaching, performance coaching, call preparation and shadowing, supplementary resources, and remote or in-house training.
“42% increase in close rates, 66% uplift in monthly recurring revenue, and 88% increase in revenue.”
Simon Busby, Global Talent Development Solutions of Rackspace Technology
Non-judgmental behavioural assessments & coaching.
Enhance awareness
Self-knowledge through profiling improves how you respond to conflict, motivates you, reduces stress, and enhances problem-solving abilities.
Effective teamwork
Profiling improves communication and understanding within teams, ensuring collaborative success in the modern workplace and driving productivity.
Sales management
Understanding team members’ styles enhances leadership effectiveness and sales skills, promoting productive conflict resolution and stronger customer connections.
“Uplift of +88% QSOs, +170% new business, +142% revenue, +95% SQLs, +153 closed to won ratio, & +11% cross-selling.”
Steve Pegler, Senior Manager (Sales Enablement) of Sophos
Non-judgmental behavioural assessments & coaching.
Enhance awareness
Self-knowledge through profiling improves how you respond to conflict, motivates you, reduces stress, and enhances problem-solving abilities.
Effective teamwork
Profiling improves communication and understanding within teams, ensuring collaborative success in the modern workplace and driving productivity.
Sales management
Understanding team members’ styles enhances leadership effectiveness and sales skills, promoting productive conflict resolution and stronger customer connections.
“Uplift of +88% QSOs, +170% new business, +142% revenue, +95% SQLs, +153 closed to won ratio, & +11% cross-selling.”
Steve Pegler, Senior Manager (Sales Enablement) of Sophos