Aligning sales & marketing for commercial excellence
How to build a blueprint for a vertical-focused sales and marketing strategy.
Chapters
- Introduction and the importance of alignment
- Understanding the evolving role of marketing
- Breaking down silos: Unifying sales, marketing, and customer success
- The role of leadership in commercial alignment
- Introducing the P framework to commercial excellence
- Applying the P framework
- Measuring success and driving continuous improvement
Alignment for commercial success
We explore the necessity of integrating marketing, sales, and customer success functions to enhance your customer’s experiences and drive growth. Teresa is the Managing Partner at Magnus Consulting who highlights the shared objectives across these potential siloes and discusses the barriers caused by misaligned goals and misunderstood roles.
Teresa shares the importance of collaborative strategies, leadership alignment, and a holistic approach to business metrics to build a unified growth engine.
Teresa presents a structured framework for aligning your teams against the “P Framework to Commercial Excellence”: Priorities, Planning, Positioning, People, Processes, Platforms, and Performance.”
She emphasises the need for unified goals, cross-functional collaboration, and shared ownership of outcomes to overcome common misalignments. By integrating these elements, businesses can achieve measurable improvements in efficiency, customer retention, and revenue growth, fostering a more cohesive and productive working environment.
P Framework to Commercial Excellence
Speakers
