Driving Marketing & Sales ROI For Your Consultancy: Building Campaigns That Convert
How to bridge the gap between strategy and sales, and finally turn marketing activity into commercial results.
Chapters
- Introduction & context
- Benchmarks in Professional Services growth
- Working as a team to qualify
- Practical marketing strategies
- Marketing activity that generates leads
- Using AI responsibly
- Where to source leads
- Working with marketing to create sales opportunities
- Creating belief in your organisation
- Building internal capability with a sales methodology
Whether you’re in marketing, sales, or leadership, this learning video will give you practical ideas, frameworks, and examples to improve campaign execution and ROI.
In many consultancies, marketing teams invest significant time and budget into creating impactful campaigns, but the sales results don’t follow. Why? Because too often, sales and marketing are working in silos.
Nick Synnott & Alex Lewis (Create Engage) and Alan Morton & Ellen Price (SBR Consulting) explore how consultancies can align their marketing and sales efforts to execute campaigns that actually drive revenue.
✅ Why sales-marketing misalignment happens and how to fix it
✅ What great campaign execution looks like in your consultancy
✅ How to create joined-up goals, content, and follow-up plans
✅ Key steps you can implement right away to align your teams
What you will learn
- Why sales-marketing misalignment happens and how to fix it.
- What great campaign execution looks like in your consultancy.
- How to create joined-up goals, content, and follow-up plans.
- Key steps you can implement right away to align your teams.
Click below to download the slides from the session:
Speakers
