Positioning your professional services firm for sustained growth

Balancing emotional & rational appeals in marketing, practical tips for strengthening client interactions, and using social proof to enhance credibility.

Chapters

We discuss strategies for setting your firm apart in a competitive market, insights on balancing emotional and rational appeals in marketing, practical tips for strengthening commitment and consistency in client interactions, and guidance on using social proof to enhance credibility.

Speakers

Alan Morton

Managing Director of SBR Consulting

Alan leads global sales transformation programmes, impacting thousands of sales professionals worldwide.

Matt Hodkinson

CEO & Founder of Total Growth Ownership

Matt is a B2B marketing and growth agency owner who has advised over 200 PS clients. Hell-bent on elevating the language that companies use to communicate their value proposition, to better-fit clients.