The EU Data Act
How to build the capabilities to thrive in a no-lock-in world.
New EU regulations have changed the rules of the game for SaaS businesses.
Renewal dates no longer protect revenue. Competitors can poach clients mid-contract. Customer success metrics have become mission-critical overnight.
This video will show you how to respond and why capability-led transformation is the only sustainable answer.
Why capability matters
Regulatory change doesn’t just demand compliance; it demands a new way of working.
Your go-to-market organisation must be able to:
- Qualify continuously, not just at the point of sale.
- Engage proactively to defend against churn.
- Align Customer Success, Sales, and Product around client-centric behaviours.
- Build resilience into pricing and commercial models.
This isn’t about tweaking processes. It’s about building the right capabilities in the right people.
What you’ll learn
- How the end of guaranteed contract terms changes your entire GTM strategy.
- Why qualification must become continuous and how to embed it.
- How to restructure Customer Success operations when renewal dates disappear.
- Pricing and commercial models that protect revenue while staying compliant.
- The role of multi-threading and product stickiness as churn defence mechanisms.
- How competitive displacement strategies need to evolve, both offensively and defensively.
- Why NPS is the metric investors care about most.
Click below to download the slides:
Speakers
