DrDoctor
Sales culture, sales playbook, sales process
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Life Sciences
Unlocking growth through people
We help Life Science organisations thrive in a complex and evolving external environment by enabling their most under-utilised growth driver: their people.
Many struggle to equip commercial teams for ambitious targets, as current strategies often fall short.
At SBR Consulting, we partner with commercial teams to design effective plans, processes, and platforms that boost performance. Our cross-functional methods align organisations, delivering value to customers and businesses alike. We identify what drives top performance, address gaps, and reshape team behaviours, skills, and culture to ensure lasting impact.
Stories from our clients
Common challenges we hear
Aligning for impact
Across Life Sciences, commercial teams are often bogged down by low-value processes, internal bureaucracy, and technology that hinders rather than helps. This limits their ability to focus on customers and deliver against growth ambitions.
The solution
Enabling leaders to deliver impact
We help organisations implement a refreshed Operating Model and Commercial Playbook. Complete with clear plans, structures, and processes. This enables Marketing and Sales functions to refocus on what matters most: driving customer impact and setting every role up for success.
Uncovering the root causes of underperformance
Commercial leaders recognise that their people strategy needs to evolve to meet targets, but often lack a data-driven understanding of what top performers do differently, where hidden potential lies, and what drives underperformance.
The solution
Performance & behaviour analysis
We help organisations assess individual capability and potential for growth. By pinpointing the behaviours and skills that truly drive performance, we identify who can develop those capabilities and how to unlock that potential.
Closing the gap to target
Commercial leaders are under pressure to deliver results regardless of shifts in the economy, healthcare system, or customer landscape. Yet, they often lack the levers to drive meaningful change.
The solution
Interventions that drive results
By analysing the composition of the commercial organisation, we help leaders focus on the right development priorities. Delivered effectively, this creates a continuous performance cycle that elevates the entire field team, preparing them to meet future challenges and drive sustainable growth.
Typical growth challenges we solve
We have worked with clients across the industry for 23 years…
Further insights
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