New EU regulations have changed the rules of the game for SaaS businesses.

Renewal dates no longer protect revenue. Competitors can poach clients mid-contract. Customer success metrics have become mission-critical overnight.

This webinar will show you how to respond and why capability-led transformation is the only sustainable answer.

Why capability matters

Regulatory change doesn’t just demand compliance, it demands a new way of working.
Your go-to-market organisation must be able to:

• Qualify continuously, not just at the point of sale.
• Engage proactively to defend against churn.
• Align Customer Success, Sales, and Product around client-centric behaviours.
• Build resilience into pricing and commercial models.

This isn’t about tweaking processes. It’s about building the right capabilities in the right people.

And that’s where the Go-to-Market Capability Accelerator comes in.

What you’ll learn

• How the end of guaranteed contract terms changes your entire GTM strategy.
• Why qualification must become continuous and how to embed it.
• How to restructure Customer Success operations when renewal dates disappear.
• Pricing and commercial models that protect revenue while staying compliant.
• The role of multi-threading and product stickiness as churn defence mechanisms.
• How competitive displacement strategies need to evolve, both offensively and defensively.
• Why CSAT and NRR are now the metrics investors care about most.

Who should attend

CROs and Revenue Leaders, Customer Success Directors, SaaS Commercial Strategy Executives, RevOps and Enablement Leaders

Webinar registration

Practical takeaways

• A customer journey framework to assess readiness across your GTM organisation.
• QBR redesign principles that drive retention in a no-lock-in environment.
• Contract and pricing tactics, including conditional discounts and onboarding fees.
• RevOps and enablement adjustments to support continuous client engagement.
• How to communicate these changes internally across Sales, CS, Product, and Marketing.