As restrictions are being lifted and Europe starts to get back to the “new norm,” how will Sales Leaders balance the new challenges of the company, employees, and customers?
To help we look at the crisis in 3 phases: the lockdown, recovery and building, and finally, the new norm. Using this structure, we explore what sales leaders and teams can be doing to achieve success in the new norm.
Leading your team out of the crisis stronger and better equipped should now be the focus of all sales leaders.
It is clear that different industries have continued to do well during the crisis (Tech Giants) but others have suffered badly which leaves markets fragmented and to some extent cautious and risk-averse.
One thing is clear and that is that for the economy to recover consumers need to spend and sellers need to start selling again.