Benchmarking top performers for a sales playbook, with Guy Rubin

Episode 17, Part 2 from SBR’s ‘The Growth Workshop Podcast’

20 min podcast

About this episode

In part 2 of our talk with Guy Rubin, founder and CEO of Ebsta, we look at how sales organisations can drive growth by improving consistency across their entire go-to-market function. Guy highlights the widening performance gaps between top sellers and the rest, the shift toward full-cycle selling, and the crucial role of clean data, clear benchmarks, and effective leadership in replicating success at scale.

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Speakers

Guy Rubin

Founder & CEO of Ebsta

Ebsta is a revenue intelligence platform that supports B2B sales teams scale their revenue engine.

Matt Best

Principal Consultant of SBR Consulting

With over 15 years working support customer success teams, Matt drives revenue growth through strategic sales transformation programmes.

Jonny Adams

Managing Consultant of SBR Consulting

Jonny is a chartered management consultant who leads global transformation programmes for over 15 years, across multiple sectors.

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