This webinar will ensure your teams know the latest social selling techniques, tools, and pitfalls.
Key takeaways
- What is social selling & why bother?
- What’s the SSI score?
- 3 basic social selling tools to help you get started.
- Learn the different ways of training your sales teams.
- 7 things to remember when launching your social selling programme.
- 5 Mistakes to avoid.
- Measuring success.
- FAQs
Meet the speakers
We’d like to introduce our special guest social selling expert, Emma-Louise Wilson.
Em is an accomplished content marketing strategist with a passion for using social media insights to help with brand positioning and sales enablement. She has had industry-beating sales results in declining markets for FTSE 100s, supported start-ups raise seed funding, and is in the Top 1% of global marketing influencers on LinkedIn where her work has been highlighted as a form of industry best practice.
- As interim chilled and non-food buyer for BP, Em improved net margin by 180% and reduced working capital by £800k through simplifying category management, improving forecasting, supply chain availability, and store communications.
- As project portfolio analyst, Em reported risk and resource issues for 1047 projects across Europe and Africa for Castrol to the executive leadership team, whilst personally managing 2 of the Top 50 strategic transformation projects for the region across the UK, Nordics, and Hungary. The only region to hit plan on time.
- Helped A £5M turnover business reduce their marketing spend by 92% and increase sales by 43% YOY in the space of 6 months.
- Developed a customer-centric integrated sales & marketing strategy for a small business leading to a qualified sales leads pipeline worth £4million in 6 months. The company was also highlighted as a Top 50 industry influencer on social media in the same period.
- Planned and delivered nine successful industry events and single-handedly developed all marketing content including video, blogs, editorial, and social media posts. This increased website engagement by 305% and generated 650+ inquiries for a niche renewable technology in just 3 months.
- Has received 50+ 5* reviews from companies across the UK and Europe over the last 3 years.
- Raised £50,000 for charity over the last 10 years and is a multi-award-winning member of Junior Chamber International.
Managing Director of SBR Consulting, Alan Morton.
With over 20 years into a sales career that has involved successfully selling in complex environments, leading sales teams and developing organisations in the US and across Europe, Alan Morton is passionate about continuing to hone and develop the habits of a high performer in himself and in others.
As Managing Director, he works closely with his clients to ensure that they have the right habits, tools and processes to drive revenues, increase productivity and develop high performance sales cultures.