Driving business growth through customer-centric leadership
Charlotte Smith shares insights on mobilising leadership teams, aligning KPIs with customer-focused goals, and fostering a culture of expertise and value.
Chapters
- Introduction
- Why leadership is so important to customer centricity
- The importance of leadership when scaling a business
- Building buying personas in your target markets
- Profiling the right competencies that ensures both delivery results & scale
- Building a culture of customer-centricity through the leadership
- The north star of customer centricity is aligning your metrics with their goals
Charlotte Smith, with over two decades of experience, shares insights on fostering sustainable business growth through customer-centric leadership. She emphasises mobilising leadership teams, aligning KPIs with customer-focused goals, and fostering a culture of expertise and value. Drawing from her work at Trilogy International, Charlotte highlights the importance of strategic hiring, collaborative client relationships, and leveraging data-driven insights. She stresses the need for clear market boundaries, a focus on core strengths, and intentional leadership to build trust, drive consistent results, and achieve long-term success.