Webinar: Executable Account Planning with Best Practices

Account planning is essential for driving more revenue from your critical customer relationships.

Sometimes, salespeople even view it as a box-ticking exercise that adds little or no practical value. In this webinar you will learn:

• How to choose the customers that need account plans (it’s not just the obvious ones).
• How to use whitespace analysis to test for growth opportunities.
• How to define objectives and track outcomes.
• The ten practical steps you can take today.
• The single most valuable action that most companies fail to take.