Account planning is essential for driving more revenue from your critical customer relationships.


Sometimes, salespeople even view it as a box-ticking exercise that adds little or no practical value. In this webinar you will learn:

  • How to choose the customers that need account plans (it’s not just the obvious ones).
  • How to use whitespace analysis to test for growth opportunities.
  • How to define objectives and track outcomes.
  • The ten practical steps you can take today.
  • The single most valuable action that most companies fail to take.

Improve your sales now