About us
We’ve been working to increase sales
effectiveness for two decades.
Who we are
We are a passionate and pragmatic group of sales practitioners who are obsessed with excellence in the profession of sales.
We believe that sustainable business growth is the outcome of collaboration across aligned teams that have the customer at the centre of their focus.
Our programmes are based on the experience of working with over 1000 organisations in 38 countries over the last 22 years.
What we do
We partner with client teams, mixing our curiosity with insight to create programmes that embed better ways to drive key results:
- Increased sales volume through improved conversion rates
- Increased sales value through larger deal sizes
- Increased sales velocity through improved qualification
- Increased pipeline visibility, predictability and forecast accuracy
Who we work with
We collaborate with ambitious forward-thinking people and businesses to navigate a better way to growth.
We work with global industry leading household names across multiple markets and geographies.
The unifying factors within our clients are a focus on growth, a willingness to challenge legacy habits and a recognition that their sales teams are critical to their long-term success.
1000+
global clients
38
countries
22
years service
Our history
We partner with client teams, mixing our curiosity with insight to create programmes that embed better ways to drive key results:
1855
Southwestern Family of Companies established in Nashville, 1855
Late 19th Century
The Southwestern door-to-door book-selling business model spreads across the US.
20th Century
Southwestern perseveres through the Great Depression & both world wars.
2002
The business expands into the UK as Southwestern Business Resources, otherwise known as SBR Consulting.
2008
Southwestern celebrates its 150th anniversary.
2014
SBR expands into mainland Europe.
2024
SBR celebrates 1000 clients.