Measuring impact for a data-driven growth engine, with Martin Zeman

Episode 19, from SBR’s ‘The Growth Workshop Podcast’

28 min podcast

About this episode

This episode explores how organisations can move beyond traditional methods of measuring their impact to a data-driven growth initiative. Our Data Insights Lead, Martin, emphasises the importance of defining clear objectives, utilising granular company data to identify genuine opportunities, and continuously monitoring key metrics throughout every project phase. By treating revenue operations as a strategic function and focusing on actionable insights rather than averages or brand reputation, leaders can drive accountability, improve decision-making, and ensure lasting business growth.